Are You Asking The Right Questions When Scouting For Influencers?According to the recently published, benchmark report on the state of influencer marketing, by The Influencer Marketing hub, 68% of…Apr 26, 2022Apr 26, 2022
Influencer Reputation Management : 5 Lessons Every Influencer Must Learn.A whole week has passed since most of us witnessed what happened at the 94th Oscars awards night. Both individuals at the center of the…Apr 6, 2022Apr 6, 2022
Influencer Marketing: Challenges & Opportunities For The Ghanaian Fashion Space.Fashion is often a reflection of who we are and what we believe and most of the time we draw inspiration from our environment. These days…Mar 30, 2022Mar 30, 2022
Female Influencers At The Heart of Sustainable Development.Last week, I came across an interesting Facebook live with Praise Nutakor, Head of communications and partnerships at UNDP, talking about…Mar 8, 2022Mar 8, 2022
The future is now: 5 influencer marketing trends to expect in 2022Influencer marketing truly kicked off in 2020 during the pandemic and we have seen growth since then.Jan 19, 2022Jan 19, 2022
Ghanaian Nano and Micro-Influencers Choosing to Challenge.In the last 3 years, Ghana has consistently maintained the top three position on the Master card index of women entrepreneurs. We have…Mar 8, 2021Mar 8, 2021
How Are You Paid As An Influencer?Are you often confused when it comes to payment and what’s appropriate? You are not alone. So, as an emerging influencer, how are some of…Feb 17, 2021Feb 17, 2021
Am I an Influencer?Before we dive in. Influencer marketing is an online PR tactic where brands approach certain individuals to promote their products or…Feb 2, 2021Feb 2, 2021
